Advertising as a monetisation layer, separate from the football

Trust in a league depends on the independence of its results. If advertising could influence standings, promotion, statistics or match verification, none of the verified data on the platform would be worth anything. The advertising layer therefore has no access to those calculations: it can place a labelled creative on a screen, and that is the full extent of what it does.

• Advertisers cannot buy league position, promotion, statistics or match outcomes.
• Advertising is visually labelled so participants always know what is sponsored.
• Advertising inventory is defined per screen, with a single slot and a frequency cap rather than unlimited insertion.
• Advertising does not replace the sponsorship ecosystem, which works through defined packages for teams, tournaments and leagues.

Advertising surfaces are defined in the platform configuration rather than decided per page. Each surface declares which formats it accepts, whether it requires a signed-in participant, and whether it is enabled. The table below is generated from that configuration, so it reflects exactly what the platform permits today.

Advertising formats are also centrally defined, including which of them are active. A format that is defined but inactive is deliberately not delivered while the ecosystem is developing.

Every surface also carries a delivery limit: a single advertising slot per placement, a capped number of impressions inside a rolling time window, lazy loading so that creatives do not block the page, and subscription-aware filtering so that participants entitled to an ad-free experience are respected.

The advertising configuration and delivery engine exist on the platform, and the public website carries the Google AdSense site-verification script in its page layout so that the site can be reviewed for future monetisation. No Google-served advertisement units are implemented yet, and no advertising creative is being delivered to visitors at this time.

There is currently no advertiser dashboard, no self-service campaign booking and no advertiser billing. Advertising is planned as a later phase, and commercial participation today runs through the sponsorship ecosystem, which supports teams, tournaments and leagues directly.

Advertising and sponsorship enquiries use the same commercial channel: sponsorships@extancyleague.live. Messages describing the brand, the intended regions and the objective are the most useful starting point.